Own the Beginning
The Founding Collection marks the very first release of Cheetah Stories.
Each commissioned pair is handcrafted in the ateliers behind some of the world's finest luxury footwear and created under the creative direction of Mark Schwartz. Production begins only once you confirm your order, ensuring every pair is made exclusively for its owner.
These are not simply heels. They are the first edition of a journey that will unfold into something far greater.
“Commissioned,
not mass produced.”
Premium plant-based materials, no compromise on beauty.
Made in the same ateliers as the great maisons.
Your pair begins only once you commission it.
Be part of the first-ever Founding Collection.
A collection that
begins with you.
Luxury is changing. Instead of buying shoes that have already been produced, you are invited to commission a pair created specifically for you.
Cheetah Stories and Re:Nova share one belief: that true luxury is honest — about how it's made, who makes it, and what it's made from. Together we're opening a single window to commission The Founding Collection: handcrafted, vegan, and made only for those who ask for it.
When the window closes on 30 September, production begins for the first-ever Founding Collection. This is your invitation to be part of it from the very beginning.
"It isn't simply footwear. It's a story you helped create."
Designed by
Mark Schwartz.
Mentored by Roger Vivier and Andy Warhol, Mark is a legend in the world of heels. His designs have graced icons from Madonna to Jackie Kennedy and Lady Gaga, combining bold form with timeless grace.At Cheetah Stories, Mark brings four decades of vision, sculpting pieces that move both body and emotion. He believes heels should hold more than style, they should hold purpose, beauty, and presence.
"A heel should make you feel something. Elevation is not just physical — it's emotional."
Made where
luxury is made.
Your shoes are handcrafted in the same factories that produce for some of the world's most respected luxury houses. The same hands, the same standards — now working on a pair that is unmistakably yours.
Vegan,
without compromise.
We use premium next-generation vegan materials chosen for their beauty, durability, and conscience. Luxury you can feel — and feel good about.
Made from bio-based alternatives like corn, mushroom, and orange leather.
Crafted from recycled materials, carbon neutral and OEKO-TEX® certified.
Made with all-vegan materials - natural rubber and recycled rubber.
Choose the pair
you'll commission.
A considered range of silhouettes. Select your style, and we'll begin.
Walk the journey
before you wear it.
Reserve your pair with a deposit and secure your place in the Founding Collection.
Your materials are selected and production starts.
Receive beautifully designed updates as your shoes come to life.
Your remaining balance is spread across production milestones.
After a final quality check, your pair travels to your door.
Pay as your
shoes are made.
Because each pair is made to order, your payment follows the craft. You begin with a deposit to commission your pair, then complete the balance across production milestones — so you're paying for something you can watch come to life.
Secures your slot and begins production.
As making begins.
The final balance, before your shoes travel to you.
You'll never be asked for more than the stage your shoes have reached.
Instead of waiting silently,
you'll follow along.
Every update brings your pair closer — and makes it more yours.
Most brands sell products.
We invite you into the making.
You won't just buy a pair of shoes. You'll follow them being made — from the first material to the final stitch. By the time they arrive, they already mean something.
Open until 30 September.
Orders close on 30 September 2026. Production begins immediately after, every order enters production once the window closes, with delivery on 20 December 2026. There is no ongoing stock and no mass production, only the pairs commissioned in this window will be made.
Everything you
might ask.
We offer EU sizes 35–42 (including half sizes). Measure your foot length in millimetres and match it below.
Created only
after you say yes.
The window closes 30 September. Commission your pair and follow it, step by step, from making to yours.
Meet us
in person.
Landquart
2 to 4 September 2026
Meet founder Fiorella Erni and try the Founding Collection at our Zurich Fashion Week pop-up at Landquart.
Schedule a one-to-one meeting to explore the collection and find your pair.