Doodlage

Kriti Tula counted twelve trucks of factory offcuts leaving a single Delhi block on one morning in 2012 , perfect fabric, headed for landfill. Doodlage was her answer. Over a decade later, the brand has diverted more than 40 tonnes of pre-consumer textile waste from landfill, employs 60+ artisans trained in zero-waste patchwork construction, and sells across 14 countries , all without ever using a single yard of virgin fibre. Every piece here is one-of-a-kind, because the material demands it.