August printed dress

The August Printed takes the familiar smocked waist silhouette and applies it to a purple printed upcycled cotton — the gathering at the waist takes on a different character against the pattern. Adjustable straps and side pockets, same relaxed versatility as the classic August.

• Fabric: Upcycled cotton (factory deadstock)
• Fit: Regular
• Length: 50"
• Colour: Purple printed
• Features: Smocked adjustable waist, adjustable straps, side pockets

Care instructions

• Machine wash cold (below 40°C) or gentle hand wash
• Wash separately for the first two washes — colour may release initially
• Hang to dry in shade. Avoid direct sunlight to prevent fading
• Iron on low–medium heat if needed. Do not tumble dry

Sustainability
This piece is made from upcycled factory deadstock — fabric that would otherwise go to waste at the end of a production run. Doodlage collects, sorts, and reconstructs these materials at a small-scale, fair-wage atelier in Delhi, where waste generation is tracked and minimised at every stage. Because the raw material varies with each batch, minor variations in shade or texture are part of what makes every piece unique.

About Doodlage
Doodlage is a Delhi-based zero-waste label that upcycles factory offcuts, deadstock, and post-consumer textiles into contemporary clothing. Every piece is made at a fair-wage, small-scale atelier — minimising waste at every step from the cutting table to the finished garment. Founded on the belief that fashion can be radical without being wasteful.

Delivery
Each piece is thoughtfully prepared and shipped with care. Please allow 10–15 working days for delivery. As every garment is made in small batches or to order, lead times may occasionally vary — we will always keep you informed.