Jodi

Gauri Verma and Karuna Laungani left their jobs at Elle India in 2014 because they wanted to make things, not write about them. What they built , Jodi, named for the twin siblings they both happened to have , is one of India's most celebrated handcraft labels: hand block printing with Shankarlalji's family in Jaipur, bandhani dyeing in Gujarat, hand embroidery across multiple Indian traditions. Limited quantities, made per demand, and never produced beyond the need.

Reversible Morni handloom jacket by JODI, featuring traditional woven patterns and vibrant colors, displayed on a hanger.

Reversible Morni handloom jacket by JODI, featuring traditional woven patterns and vibrant colors, displayed on a hanger.

Morni handloom reversible jacket

CHF 239.85

CHF 239.85

A boxy reversible jacket in deep purple Kala Cotton with white floral hand embroidery and...

JODI relaxed fit shirt for women, soft fabric, casual style, in a light color, displayed on a hanger.

JODI relaxed fit shirt for women, soft fabric, casual style, in a light color, displayed on a hanger.

Koyal relaxed fit shirt

CHF 113.85

CHF 113.85

A relaxed full-sleeved men's shirt in maroon and grey stripe hand-block print with bold white...

Kunj handloom dress by JODI featuring traditional woven fabric and elegant design, displayed on a hanger.

Kunj handloom dress by JODI featuring traditional woven fabric and elegant design, displayed on a hanger.

Kunj handloom dress

CHF 254.85

CHF 254.85

A sleeveless midi dress with a white fitted bodice and pale blue handwoven stripe skirt,...

JODI Jugnu handloom jacket featuring traditional woven fabric with intricate patterns and a relaxed, stylish fit.

JODI Jugnu handloom jacket featuring traditional woven fabric with intricate patterns and a relaxed, stylish fit.

Jugnu handloom jacket

CHF 239.85

CHF 239.85

A relaxed handwoven cotton jacket with white folk-inspired embroidery, button-down front and contrast stitch detailing....

JODI Kuhu handloom dress featuring traditional woven fabric in a stylish, colorful design, displayed on a hanger.

JODI Kuhu handloom dress featuring traditional woven fabric in a stylish, colorful design, displayed on a hanger.

Kuhu handloom dress

CHF 202.35

CHF 202.35

A sleeveless maroon midi dress with square neckline, flowing skirt, contrast stitching, floral appliqués and...

JODI Lali relaxed fit shirt with soft fabric and casual design, shown in a neutral color, laid flat on a white background.

JODI Lali relaxed fit shirt with soft fabric and casual design, shown in a neutral color, laid flat on a white background.

Lali relaxed fit shirt

CHF 104.85

CHF 104.85

A casual short-sleeved shirt in a cheerful pink vertical stripe hand-block print with yellow and...

Morni handloom dress by JODI, featuring vibrant traditional patterns and colorful fabric, styled in a modern dress design.

Morni handloom dress by JODI, featuring vibrant traditional patterns and colorful fabric, styled in a modern dress design.

Morni handloom dress

CHF 229.35

CHF 229.35

A sleeveless maxi dress in deep purple Kala Cotton with a U neckline, fitted bodice,...

Morni handloom bib waistcoat by JODI featuring intricate traditional weaving and natural fabric, displayed on a neutral background.

Morni handloom bib waistcoat by JODI featuring intricate traditional weaving and natural fabric, displayed on a neutral background.

Morni handloom bib

CHF 149.85

CHF 149.85

A vibrant cropped bib in handwoven Kala cotton with tie-up sides and striking white floral...

JODI Jugnu handloom dress featuring vibrant traditional woven fabric and intricate patterns, displayed on a hanger.

JODI Jugnu handloom dress featuring vibrant traditional woven fabric and intricate patterns, displayed on a hanger.

Jugnu handloom dress

CHF 202.35

CHF 202.35

A sleeveless black midi dress in handwoven Kala cotton with white folk-inspired embroidery, side pockets...

JODI Pihu handloom shift dress in vibrant fabric with a relaxed fit and short sleeves, displayed on a hanger.

JODI Pihu handloom shift dress in vibrant fabric with a relaxed fit and short sleeves, displayed on a hanger.

Pihu handloom shift dress

CHF 149.85

CHF 149.85

A comfortable A-line mini dress in olive green stripe with a deep V-neckline, dramatic bell...

JODI Unab day dress in lightweight fabric with a relaxed fit, featuring a floral pattern and short sleeves, perfect for casual wear.

JODI Unab day dress in lightweight fabric with a relaxed fit, featuring a floral pattern and short sleeves, perfect for casual wear.

Unab day dress

CHF 172.35

CHF 172.35

A soft cotton midi dress in deep red with delicate appliquéd embroidery on each sleeve,...

Kuhu handloom reversible jacket by JODI, showcasing vibrant patterns and traditional craftsmanship, worn open to display both sides.

Kuhu handloom reversible jacket by JODI, showcasing vibrant patterns and traditional craftsmanship, worn open to display both sides.

Kuhu handloom reversible jacket

CHF 239.85

CHF 239.85

A versatile reversible Kala Cotton jacket in rich maroon with yellow contrast piping and scalloped...

JODI Lali day dress in soft fabric, featuring a relaxed fit and stylish design, perfect for casual daytime wear.

JODI Lali day dress in soft fabric, featuring a relaxed fit and stylish design, perfect for casual daytime wear.

Lali day dress

CHF 179.85

CHF 179.85

A cheerful, full-sleeved midi shirt dress in a vibrant hand-block print with contrasting pink striped...

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