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Founded in Pune in 2020 by Ekta Singh and Divya Chauhan, Deeta began with a question: why is it so hard to buy Indian handloom at a price that is honest to the weaver? Their answer was to cut out the middleman entirely. Working directly with Chanderi weavers in Madhya Pradesh, Banarasi craftspeople in Varanasi, and handloom workers in West Bengal, the brand produces clothing and homeware that treat every textile decision , from warp to hem , with the same rigour and care.

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Deeta kawaii coord set featuring a colorful, playful matching top and bottom with cute, vibrant design for casual wear
Deeta kawaii coord set featuring a colorful, playful matching top and bottom with cute, vibrant design for casual wear

Kawaii coord set

Regular price CHF 146.52
Sale price CHF 146.52 Regular price
Unit price
The Kawaii Coord Set is built on lightness — an airy handwoven cotton shirt from...
Deeta Kuro co-ord set featuring a matching top and pants in a stylish, modern design, worn by a model.
Deeta Kuro co-ord set featuring a matching top and pants in a stylish, modern design, worn by a model.

Kuro coord set

Regular price CHF 162.36
Sale price CHF 162.36 Regular price
Unit price
The Kuro Coord Set is anchored by a kaftan-style tunic — a generous, relaxed silhouette...
Deeta Bay coord set featuring a stylish matching top and pants in a trendy, coordinated fashion.
Deeta Bay coord set featuring a stylish matching top and pants in a trendy, coordinated fashion.

Bay coord set

Regular price CHF 154.44
Sale price CHF 154.44 Regular price
Unit price
The Bay Coord Set pairs the Bay shirt with matching relaxed-fit trousers — both in...
Deeta classic white co-ord set featuring a stylish top and matching pants, casual and versatile for everyday wear.
Deeta classic white co-ord set featuring a stylish top and matching pants, casual and versatile for everyday wear.

Classic white coord set

Regular price CHF 138.60
Sale price CHF 138.60 Regular price
Unit price
The Classic White Coord Set does exactly what its name promises — a white checkered...
Deeta Elly coord set featuring a stylish matching top and pants in a modern, casual design.
Deeta Elly coord set featuring a stylish matching top and pants in a modern, casual design.

Elly coord set

Regular price CHF 148.50
Sale price CHF 148.50 Regular price
Unit price
The Elly Coord Set leads with colour — a lemon yellow shirt in fine handwoven...
Deeta Kora coord set featuring a stylish matching top and pants in a modern, comfortable design.
Deeta Kora coord set featuring a stylish matching top and pants in a modern, comfortable design.

Kora coord set

Regular price CHF 134.64
Sale price CHF 134.64 Regular price
Unit price
The Kora Coord Set is a stripe-patterned easy-fit tunic in handwoven cotton — designed for...
Deeta Kai black co-ord set featuring a matching top and pants with a stylish, fitted design and comfortable fabric.
Deeta Kai black co-ord set featuring a matching top and pants with a stylish, fitted design and comfortable fabric.

Kai black coord set

Regular price CHF 158.40
Sale price CHF 158.40 Regular price
Unit price
A unisex two-piece in handspun cotton — quiet, precise, considered. The shirt features shibori work...
Deeta Clover co-ord set with matching top and pants in soft fabric, stylish and comfortable for casual wear.
Deeta Clover co-ord set with matching top and pants in soft fabric, stylish and comfortable for casual wear.

Clover coord set

Regular price CHF 170.28
Sale price CHF 170.28 Regular price
Unit price
The Clover Coord Set brings hand block-printed cotton into an easy, relaxed pairing — a...
Deeta Meadow unisex coordinated top set, featuring stylish casual tops with a relaxed fit, in a meadow-inspired design.
Deeta Meadow unisex coordinated top set, featuring stylish casual tops with a relaxed fit, in a meadow-inspired design.

Meadow unisex coord set

Regular price CHF 150.48
Sale price CHF 150.48 Regular price
Unit price
The Meadow Unisex Coord Set is a free size easy-fit tunic paired with matching trousers...
Deeta Iffat co-ord set with matching top and pants in soft fabric, stylish and comfortable for casual wear.
Deeta Iffat co-ord set with matching top and pants in soft fabric, stylish and comfortable for casual wear.

Iffat coord set

Regular price CHF 170.28
Sale price CHF 170.28 Regular price
Unit price
The Iffat Coord Set centres on an easy-fit tunic in soft checkered handwoven cotton —...
Deeta Clover skirt set featuring a stylish skirt and coordinating top, perfect for casual or dressy occasions.
Deeta Clover skirt set featuring a stylish skirt and coordinating top, perfect for casual or dressy occasions.

Clover skirt set

Regular price CHF 176.22
Sale price CHF 176.22 Regular price
Unit price
The Clover Skirt Set is built around a reversible waistcoat — one face in handwoven...
Deeta Shiro coord set shirts displayed on a hanger with a lightweight, casual fabric and stylish design.
Deeta Shiro coord set shirts displayed on a hanger with a lightweight, casual fabric and stylish design.

Shiro coord set

Regular price CHF 166.32
Sale price CHF 166.32 Regular price
Unit price
The Shiro Coord Set pairs a blue-stripe handwoven cotton shirt with a single hand-embroidered rose...
Deeta Midori co-ord set featuring a stylish matching top and pants in a modern, comfortable design.
Deeta Midori co-ord set featuring a stylish matching top and pants in a modern, comfortable design.

Midori coord set

Regular price CHF 168.30
Sale price CHF 168.30 Regular price
Unit price
Midori — the Japanese word for green — names this co-ord for the natural indigo-printed...
Deeta Ella coord set featuring a stylish matching top and pants, perfect for casual or trendy everyday wear.
Deeta Ella coord set featuring a stylish matching top and pants, perfect for casual or trendy everyday wear.

Ella coord set

Regular price CHF 297.00
Sale price CHF 297.00 Regular price
Unit price
The Ella coord set is a study in considered detail — a gathered skirt and...
Deeta Chairo kaftan dress featuring flowing fabric, intricate patterns, and vibrant colors perfect for elegant summer wear.
Deeta Chairo kaftan dress featuring flowing fabric, intricate patterns, and vibrant colors perfect for elegant summer wear.

Chairo kaftan dress

Regular price CHF 159.50
Sale price CHF 159.50 Regular price
Unit price
Chairo means brown in Japanese — the ground colour of this long kaftan-style dress made...
Deeta Shima dress featuring a stylish, flowing design with floral patterns and a comfortable fit, displayed on a hanger.
Deeta Shima dress featuring a stylish, flowing design with floral patterns and a comfortable fit, displayed on a hanger.

Shima dress

Regular price CHF 187.00
Sale price CHF 187.00 Regular price
Unit price
The Shima Dress is a mid-length silhouette with texture and movement — side gathers, patchwork...
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